Basics Coffee

Basics Coffee: An ode to human evolution

In the world full of digital innovation, where everything is possible and everything is high paced, we often forget how fast and how far we have come as humanity. Coffee consumption is a ritual that brings us together as well as something that helps us go through the day, a culture with long roots. This brand is an ode to humanity, to our achievements, it reminds us to stay in awe and be grateful for the world we have built and live in. We can sustain it only if we see the long term value. And we do it by remembering that everything in this world has a basic origin.

Grow. Grind. Blend.

Here are the “basics” of how coffee is made: first you grow the plant, then you grind the beans, then you mix them into a delicious blend. Similarly, at Basics Coffee, you grow as a person by committing to your daily grind and blending with your co-working community.

Back to the origins of visual communication

Cave paintings were the first type of visual documentation and communication. The brand references this cave painting aesthetic in effortless scratch-like illustration and graphic style. It's used in animations, social media communication, interior murals and packaging patterns.